Infographic: Which Is The Most Social Fast Food Chain?
While most fast food restaurants are judged based on the quality of food and their service standards—infographic website Visually wondered which fast food chain is the most social on Facebook and Twitter.
In an infographic called ‘Quick Service Restaurants in Real Time’, it was revealed that McDonald’s is currently the best on both Facebook and Twitter—while Taco Bell comes in at second place for both.
It was reported that McDonald’s also has the quickest response time on Twitter at 29 minutes, and Burger King has the slowest—taking nearly three days to reply a tweet.
Is engaging customers on social media platforms really that important for fast food chains?