Microsoft Unveils New Logo—Here’s A History Of The Design’s Evolution
After 25 years, Microsoft has ditched the Italics and unveiled a brand new logo.
Microsoft general manager, Jeff Hansen, told The Seattle Times that it “signal[s] the heritage but also signal[s] the future — a newness and freshness.”
In honor of the unveiling, we put together a history of Microsoft’s evolving logo: The good, the bad, and the bizarrely “groovy.” (Hey, it was the ’70s).
1975: Microsoft appeared to be inspired by the disco era.
According to Neatorama, Bill Gates and Paul Allen made this logo themselves using BASIC, a computer language program, in less than a day.
1975-87: In the words of Kermit the frog, “It’s not easy being green.”
The special “O” was dubbed blibbet.
Upon finding out that the blibbet would be no more come 1987, Microsoft employee Larry Osterman launched a “Save the Blibbet” campaign.
Osterman (right) even made buttons for the occasion.
Unfortunately his effort didn’t convince the bigwigs to keep the blibbet.
“I miss the blibbet 🙂 Somehow, it reminds me of Herbie (or any other VW bug)—cute and friendly :),” Osterman wrote on his blog.
Although the blog Papergreat notes spotting this Metallica-like logo in ads during the early ’80s.
1987-2012: The “Pacman” logo by Scott Baker was introduced.
According to March 1987’s edition of Consumer Reseller News Magazine, “The new logo, in Helvetica italic typeface, has a slash between the o and s to emphasize the “soft” part of the name and convey motion and speed.”
Some say the slash made it look like a Pacman.
1994-2002: As a part of a $100 million marketing campaign, Microsoft briefly added the tagline: “Where do you want to go today?”
Microsoft experimented with many different taglines.
2012: After 25 years, Microsoft has finally updated its look.
Microsoft CMO Chris Capossela even cut a red ribbon in the new logo’s honor at a Microsoft Store in Boston.
Here’s how Microsoft explains it:
According to Microsoft’s blog, “The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion. The symbol’s squares of color are intended to express the company’s diverse portfolio of products.”