Microsoft Bing takes a chip out of Google’s giant lead

Google’s share of the U.S. search market fell by 0.4 percentage points in the U.S. in August, while Microsoft Bing climbed by 0.2 percentage points — resulting in one of the largest changes in the search landscape in recent months … which actually isn’t saying much.

The latest report from comScore Networks shows Google at 66.4 percent of the market, down from 66.8 percent in July. Bing rose to 15.9 percent, up from 15.7 in July.  Meanwhile, Yahoo continued to slip, hitting 12.8 percent of the market, from 13 percent in July.

The end result was that the Microsoft+Yahoo search partnership remained steady at a combined 28.7 percent market share.

Microsoft has been trying to differentiate its search engine by leveraging its Facebook partnership, rolling out a new Facebook photo search tool at the end of August. Last week Bing launched a “Bing it On” campaign with a related site where consumers can compare Google and Bing search results in blind “taste tests.”


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About Nlyten

I have always been a tech enthusiast, to the point where i have become an addict. Tech to me is crack; Always trying to get my fix every chance i get ! I have always loved sharing anything that fascinates me which again 90% of the time is about tech related content. I used to share content on Google Reader Shared pages ( but after their not so brilliant idea to shut it down i felt i needed a new platform where i could share and distribute content and thats how came about. So keep reading and get Nlyten ed !

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