Using social media to track public’s reaction to iPhone 5

Social networks serve as a barometer for public’s interest in the new iPhone.

As the good and the bad gets hashed out over blogs and on news sources in the aftermath of Apple’s highly-anticipated debut of the iPhone 5 today, it’s interesting to take a look and see what was the public’s reaction on social media when the device was released.

The start-up Taykey produced this data-rich infographic on iPhone 5 reactions from around the Web today. In gathering the data, Taykey monitored 50,000 user-generated online sources, like Facebook, Twitter, Google, Yahoo, and blogs. With this data, it analyzed trends and conversations to create the graphic that measures both user volume and sentiment.

As people followed Apple’s press conference today, the overall attitude was positive. But, the crowd’s reactions definitely peaked both in volume and sentiment when certain features were announced, such as the new design and bigger screen.

The biggest volume peak hit when the September 21 release date was announced. And the features that got the most ho-hum sentiment were the A6 chip and better camera. Even though the dock connector is now getting some flak for being consumer-unfriendly and bad for the environment, the audience didn’t seem to disapprove when it was announced.

It’d be interesting to see another infographic once people have had awhile to read all the tech expert’s opinions and let the new features marinate.


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About Nlyten

I have always been a tech enthusiast, to the point where i have become an addict. Tech to me is crack; Always trying to get my fix every chance i get ! I have always loved sharing anything that fascinates me which again 90% of the time is about tech related content. I used to share content on Google Reader Shared pages ( but after their not so brilliant idea to shut it down i felt i needed a new platform where i could share and distribute content and thats how came about. So keep reading and get Nlyten ed !

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