Time-traveling designer produces 1970s ads for MP3 player, laptop, mobile phone & gameboy

Alex Varanese’s “ALT/1977” post on Behance is as sweet a piece of contrafactual history as I’ve seen in a lifetime of pursuing this. I want to live in his timeline.


I’ve explored that idea in this series by re-imagining four common products from 2010 as if they were designed in 1977: an mp3 player, a laptop, a mobile phone and a handheld video game system. I then created a series of fictitious but stylistically accurate print ads to market them, as well as a handful of abstract posters (you know, just for funsies)… The irony is that all post-modern, smugly self-referential retro porn aside, I’d gladly trade in my immaculately designed 21st century gadgets for these hideously clunky, faux-wood-paneled pieces of uber-kitsch. Sorry, Apple.

About Nlyten

I have always been a tech enthusiast, to the point where i have become an addict. Tech to me is crack; Always trying to get my fix every chance i get ! I have always loved sharing anything that fascinates me which again 90% of the time is about tech related content. I used to share content on Google Reader Shared pages (http://www.google.com/reader/shared/surdie) but after their not so brilliant idea to shut it down i felt i needed a new platform where i could share and distribute content and thats how Nlyten.com came about. So keep reading and get Nlyten ed !

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